
The Three Disruptions Framework: Break the story, medium, and storyteller to create content patients actually remember (while 57% of your competitors drown in AI-generated slop).
Cross-Platform Repurposing Workflow : Turn one piece of long-form content into 12+ platform-optimized assets without burning out your team
Conversion Tracking Frameworks: Connect social media activity directly to booked appointments and patient lifetime value (not impressions or engagement rates).
ROC Measurement System: Track Return on Conversation instead of vanity metrics, because comments are worth 7x more than likes in algorithmic weighting